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The Soiled Dove Ticketing Kiosk
(Concert Venue)
View this case study in PDF form
The Customer
Located in the world famous lower-downtown Denver area, affectionately known as
LoDo, the Soiled Dove offers a selection of entertainment ranging from premier
local talent to national recording artists in all styles of music. The 500-seat
Soiled Dove is known as Denver's “Intimate Concert Venue,” typically hosting
local concerts three to five nights per week. Customers are never more than 40
feet from the stage, which plays host to some of today's most accomplished
artists, including Lisa Loeb and Bruce Hornsby.
The Objective
Several years ago, the Soiled Dove management decided to begin selling tickets
online. At that time, there were few options for selling and delivering
tickets, so they chose one of the largest vendors that they could find.
There were many disadvantages to this relationship. First, Soiled Dove
customers were being charged exorbitant fees for ticket purchases—as much as
$18 in fees to have two $6 tickets delivered by mail. Management knew this
situation was badly hurting ticket sales. Secondly, if customers chose to save
some of the fees by opting to pick up the tickets in person, they could not get
them at the Soiled Dove; they needed to go to one of the big vendor's outlets.
Again, very inconvenient for concertgoers.
After using a Livewire
ski lift ticketing kiosk to buy lift tickets during the winter of 2002,
the club’s owner called Livewire to see if kiosk technology could solve his
ticketing problem.
The Solution
After fully comprehending the needs and goals of the Soiled Dove in “going on
their own”, Livewire designed and implemented an integrated system that
included a colorful exterior ticketing kiosk installed at the Soiled Dove
and a Web-based ticket reservation system. This system was built upon
Livewire’s powerful TicketEngine transaction system and was customized for The
Soiled Dove. It was up and running within eight weeks.
The Web interface was seamlessly connected to the
Soiled Dove’s Web site. Livewire created an events calendar and
reservation management pages, allowing customers to reserve tickets in advance
with their credit card, then pick them up the night of the show simply by
swiping their credit card on the kiosk.
The kiosk user interface was developed on the
Kudos kiosk software platform, and modeled after Livewire’s
award-winning ski lift ticketing application. Large buttons, visual and audio
prompting, and multimedia presentations work together to make the kiosk very
easy to use.
Remote management and monitoring of the kiosk is performed via
Livewire’s Kudos Enterprise Kiosk Management System.
Learn more about Livewire’s solutions for
Automated Ticketing.
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